Prices and promotions
Black Friday, sales, flash sales, or just everyday shopping… It’s hard to make sense of the maze of prices, both online and in-store. Everywhere you look, a host of European retailers promise you’ll get THE best deal if you shop with them. How can you be sure you’re paying the right price?
Price display and transparency in Europe
Before making any purchase, you should know the total price including VAT, or any additional charges that may apply. What can you do if there is a pricing error, charges are added at the last minute, or the price differs on a marketplace?
Discounts and reduced prices
Reduced prices, flash sales, countdowns: every trick in the book is used to tempt you into clicking and buying. How can you spot fake discounts or offers disguised as monthly subscriptions?
Sales periods in Europe
Would you like to go shopping and get the best deals in the neighbouring country? Consult our overview country by country. Each EU country has its own regulations and sales period.
Price comparisons in Europe
How can you compare prices and find the beast deal? Prices can vary between different websites, and even from one country to another. Here are some tips to help you get the most out of online price comparisons.
Hidden fees and price increases
Your personal data affects the prices displayed; some prices can change in just a few hours, or your streaming subscription fee might suddenly go up. Is this legal?
